Goodlines

Goodlines is a UK based design agency founded by Lorena Siminovich .Originally from Buenos Aires, Lorena is a visionary leader with 20 years of experience spearheading teams in the gift and toy industry. In her last role as Chief Creative Officer for global gift company Wild + Wolf, she was responsible for all strategy in the creative areas of its £50M business, spanning lifestyle, toys & games, and licensed collections. Lorena led the product lifecycle — from market and trend analysis to concepting in the design department, to execution with product development to launch in the marketing department.

She oversaw a team of 50 people, drove the creation of 400 products a year, and successfully brought three new in-house brands to market: Wanderflower (wellness), Wild & Woofy (pets), and W+W (urban essentials), which were launched in lead retailers such as John Lewis, Urban outfitters, REI and Anthropologie.

She is also the founder of Petit Collage, a lifestyle brand of kids’ goods based in San Francisco and sold the world over. It was acquired in 2017 by Wild + Wolf, and later in 2020 by Chronicle Books. Earlier in her career in New York City, Lorena was VP, Creative Director of Galison/Mudpuppy, a leader in art-led stationery, gifts, and puzzles.

Lorena is passionate about design, creating and developing brands, and understanding global marketplaces. An avid trend spotter and traveler, she believes the future of brands lies in storytelling. Lorena has written and illustrated over 30 books for children, and has been featured in both traditional and new media.

She enjoys exploring England (her new home), and loves a good flea market.

Goodlines
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Too Many Cooks

Too Many Cooks

Regular price €6.00
Regular price Sale price €6.00
Make,Paint&Play-Animal Mask

Make,Paint&Play-Animal Mask

Regular price €12.00
Regular price Sale price €12.00
Springie Thingie
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Springie Thingie

Regular price €8.00
Regular price Sale price €8.00
Glittery World Wands
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Glittery World Wands

Regular price €10.00
Regular price Sale price €10.00
Kidoki Funny Faces Pocket Kites
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Kidoki Funny Faces Pocket Kites

Regular price €13.00
Regular price Sale price €13.00
Kidoki Double Sided Tilt & Roll Puzzle
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Kidoki Double Sided Tilt & Roll Puzzle

Regular price €13.00
Regular price Sale price €13.00
Kidoki Popsicle Skipping Rope

Kidoki Popsicle Skipping Rope

Regular price €12.00
Regular price Sale price €12.00
Kidoki Ice Cream Skipping Rope

Kidoki Ice Cream Skipping Rope

Regular price €12.00
Regular price Sale price €12.00
Paris City in My Pocket

Paris City in My Pocket

Regular price €12.00
Regular price Sale price €12.00
Mechanical Pen & Pencil Set

Mechanical Pen & Pencil Set

Regular price €22.50
Regular price Sale price €22.50
TeeterTotterShape Wood Balance Game

TeeterTotterShape Wood Balance Game

Regular price €25.00
Regular price Sale price €25.00
Catch a Bug Wooden Fishing Game

Catch a Bug Wooden Fishing Game

Regular price €25.00
Regular price Sale price €25.00
Planner Stickers
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Planner Stickers

Regular price €6.00
Regular price Sale price €6.00
Inkerie Undated Daily Planner
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Inkerie Undated Daily Planner

Regular price €10.00
Regular price Sale price €10.00
3 in 1 Metal Ruler
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3 in 1 Metal Ruler

Regular price €10.00
Regular price Sale price €10.00
ERASABLE HIGHLIGHTERS
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ERASABLE HIGHLIGHTERS

Regular price €13.00
Regular price Sale price €13.00
Wind-up Boat
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Wind-up Boat

Regular price €13.00
Regular price Sale price €13.00