Goodlines

Goodlines is a UK based design agency founded by Lorena Siminovich .Originally from Buenos Aires, Lorena is a visionary leader with 20 years of experience spearheading teams in the gift and toy industry. In her last role as Chief Creative Officer for global gift company Wild + Wolf, she was responsible for all strategy in the creative areas of its £50M business, spanning lifestyle, toys & games, and licensed collections. Lorena led the product lifecycle — from market and trend analysis to concepting in the design department, to execution with product development to launch in the marketing department.

She oversaw a team of 50 people, drove the creation of 400 products a year, and successfully brought three new in-house brands to market: Wanderflower (wellness), Wild & Woofy (pets), and W+W (urban essentials), which were launched in lead retailers such as John Lewis, Urban outfitters, REI and Anthropologie.

She is also the founder of Petit Collage, a lifestyle brand of kids’ goods based in San Francisco and sold the world over. It was acquired in 2017 by Wild + Wolf, and later in 2020 by Chronicle Books. Earlier in her career in New York City, Lorena was VP, Creative Director of Galison/Mudpuppy, a leader in art-led stationery, gifts, and puzzles.

Lorena is passionate about design, creating and developing brands, and understanding global marketplaces. An avid trend spotter and traveler, she believes the future of brands lies in storytelling. Lorena has written and illustrated over 30 books for children, and has been featured in both traditional and new media.

She enjoys exploring England (her new home), and loves a good flea market.
  • Hungry Bouncy Balls
    Hungry Bouncy Balls

    Hungry Bouncy Balls

    €6.00

    €6.00
  • Squeezy Bubbles
    Squeezy Bubbles

    Squeezy Bubbles

    €5.00

    €5.00
  • Wooden Pinball
    Wooden Pinball

    Wooden Pinball

    €13.00

    €13.00
  • Storybook Flashlight
    Storybook Flashlight

    Storybook Flashlight

    €12.00

    €12.00
  • Desk Jotter Pad & Pen
    Desk Jotter Pad & Pen

    Desk Jotter Pad & Pen

    €18.00

    Keep on top of your to do lists with this checklist pad & pen set. Comes complete with a practical pen holder so your writing tools are never f...

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    €18.00
  • Memo Magnets
    Memo Magnets

    Memo Magnets

    €10.00

    Make your reminders stand out with these color block memo magnets. Complete with a useful dry erase black pen, so you can use over and over again. ...

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    €10.00
  • Blue Pen Holder Book Band
    Blue Pen Holder Book Band

    Blue Pen Holder Book Band

    €5.00

    Keep your pen handy (holds 4 pens) as well as organize any loose cards or notes in your book or journal. Fits most medium size notebooks. ; Design:...

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    €5.00
  • Paper Balloons
    Paper Balloons

    Paper Balloons

    €6.00

    Washi paper balloons, or Kamifusen, is a traditional toy created by the wives of fisherman using handmade paper dating back to the 1920's.  Washi ...

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    €6.00
  • Green Pen Holder Book Band
    Green Pen Holder Book Band

    Green Pen Holder Book Band

    €5.00

    Keep your pen handy (holds 4 pens) as well as organize any loose cards or notes in your book or journal. Fits most medium size notebooks. Design: ...

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    €5.00
  • Undated Weekly Planner
    Undated Weekly Planner

    Undated Weekly Planner

    €15.00

    Stay organized with this weekly planner. Each double page spread features a Monday - Sunday layout for you to plan your week ahead. , Design: Goodl...

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    €15.00
  • Fruit-Fun Pullback Cars
    Fruit-Fun Pullback Cars

    Fruit-Fun Pullback Cars

    €10.00

    Get ready to zoom into endless fun with our adorable pullback cars! Just pull them back and watch them go! ; Design: Goodlines ; Material: FSC MDF ...

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    €10.00
  • Divider Notebook with Ruler
    Divider Notebook with Ruler

    Divider Notebook with Ruler

    €12.00

    Organize and label your projects into sections with this beautifully functional notebook. Features five useful tabs to write on and a mix of both l...

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    €12.00
  • Notepad with Sticky Notes Set and Pen
    Notepad with Sticky Notes Set and Pen

    Notepad with Sticky Notes Set and Pen

    €18.00

    This stylish hardcover book includes 7 notepads: a list pad, 5 sticky notepads, a large grid pad, and a matching pen. Design: Goodlines Material:...

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    €18.00
  • Stack a Bug Wooden Balance Game
    Stack a Bug Wooden Balance Game
    Sold Out

    Stack a Bug Wooden Balance Game

    €25.00

    This game puts hand-eye coordination to the test!Play the traditional way or add the dice for a twist.Product Dimension: 16,5 x 7,5 cm,Packaging Di...

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    €25.00
    Sold Out
  • Magnetic Dry Erase List Memo Board
    Magnetic Dry Erase List Memo Board
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    Magnetic Dry Erase List Memo Board

    €10.00

    Organize your week, month, and life with the Inkerie Magnet Memo Board. Includes 4 magnets and a dry-erase marker. ; Design: Goodlines ; Material: ...

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    €10.00
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  • Magnetic Dry Erase Weekly Memo Board
    Magnetic Dry Erase Weekly Memo Board
    Sold Out

    Magnetic Dry Erase Weekly Memo Board

    €10.00

    Organize your week, month, and life with the Inkerie Magnet Memo Board. Includes 4 magnets and a dry-erase marker. ; Design: Goodlines ; Material: ...

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    €10.00
    Sold Out
  • Planner Stickers
    Planner Stickers

    Planner Stickers

    €6.00

    Planner enthusiasts rejoice! 800+ calendar stickers in a variety of shapes, sizes, and call-outs to use on planners, wall calendars, and journals. ...

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    €6.00
  • Magnetic Weekly Desk Planner
    Magnetic Weekly Desk Planner

    Magnetic Weekly Desk Planner

    €20.00

    Organize your thoughts with this weekly planner - designed to sit on your desk for organizing the week ahead. Theres an intergrated magnetic memo b...

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    €20.00
  • It's a Strike!Mini Mushroom Bowling
    It's a Strike!Mini Mushroom Bowling

    It's a Strike!Mini Mushroom Bowling

    €15.00

    Roll the pesky squirrel and try to knock down as many mushrooms as you can. Includes: 10 mushroom pins, 1 squirrel bowling ball, 1 cotton draw stri...

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    €15.00
  • On The Go Magnetic Shapes Play
    On The Go Magnetic Shapes Play

    On The Go Magnetic Shapes Play

    €13.00

    €13.00
  • Topple Twist Dominoes
    Topple Twist Dominoes

    Topple Twist Dominoes

    €16.00

    Kidoki dominoes are not just for playing the traditional game - they can be used to create a variety of courses that involve knocking down the domi...

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    €16.00
  • Dizzy Monster Spinning Top
    Dizzy Monster Spinning Top

    Dizzy Monster Spinning Top

    €5.00

    This dizzy monster loves to spin. Watch the patterns spin, twirl, and dance. Collect them all. , Design: Goodlines , Material: cherrywood , Prod. D...

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    €5.00
  • Make, Create & Play Stamp It! Set
    Make, Create & Play Stamp It! Set

    Make, Create & Play Stamp It! Set

    €22.50

    Let your imagination go wild with this Make, Create & Play Stamp set. This kit includes 19 stamps and 3 washable ink pads, to create endless pi...

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    €22.50
  • Animal Mix Up! Wooden Puzzle
    Animal Mix Up! Wooden Puzzle

    Animal Mix Up! Wooden Puzzle

    €20.00

    Mix or match the 30 wooden puzzle pieces to create unique animal face combinations, and then dress them up with a fancy hat and top. All stored in ...

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    €20.00