Goodlines

Goodlines is a UK based design agency founded by Lorena Siminovich .Originally from Buenos Aires, Lorena is a visionary leader with 20 years of experience spearheading teams in the gift and toy industry. In her last role as Chief Creative Officer for global gift company Wild + Wolf, she was responsible for all strategy in the creative areas of its £50M business, spanning lifestyle, toys & games, and licensed collections. Lorena led the product lifecycle — from market and trend analysis to concepting in the design department, to execution with product development to launch in the marketing department.

She oversaw a team of 50 people, drove the creation of 400 products a year, and successfully brought three new in-house brands to market: Wanderflower (wellness), Wild & Woofy (pets), and W+W (urban essentials), which were launched in lead retailers such as John Lewis, Urban outfitters, REI and Anthropologie.

She is also the founder of Petit Collage, a lifestyle brand of kids’ goods based in San Francisco and sold the world over. It was acquired in 2017 by Wild + Wolf, and later in 2020 by Chronicle Books. Earlier in her career in New York City, Lorena was VP, Creative Director of Galison/Mudpuppy, a leader in art-led stationery, gifts, and puzzles.

Lorena is passionate about design, creating and developing brands, and understanding global marketplaces. An avid trend spotter and traveler, she believes the future of brands lies in storytelling. Lorena has written and illustrated over 30 books for children, and has been featured in both traditional and new media.

She enjoys exploring England (her new home), and loves a good flea market.

Goodlines
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Hungry Bouncy Balls
Assorted

Hungry Bouncy Balls

Regular price €6.00
Regular price Sale price €6.00
Squeezy Bubbles
Assorted

Squeezy Bubbles

Regular price €5.00
Regular price Sale price €5.00
Wooden Pinball
Assorted

Wooden Pinball

Regular price €13.00
Regular price Sale price €13.00
Storybook Flashlight

Storybook Flashlight

Regular price €12.00
Regular price Sale price €12.00
Blue Pen Holder Book Band

Blue Pen Holder Book Band

Regular price €5.00
Regular price Sale price €5.00
Memo Magnets

Memo Magnets

Regular price €10.00
Regular price Sale price €10.00
Desk Jotter Pad & Pen

Desk Jotter Pad & Pen

Regular price €18.00
Regular price Sale price €18.00
Green Pen Holder Book Band

Green Pen Holder Book Band

Regular price €5.00
Regular price Sale price €5.00
Fruit-Fun Pullback Cars
Assorted

Fruit-Fun Pullback Cars

Regular price €10.00
Regular price Sale price €10.00
Paper Balloons
Assorted

Paper Balloons

Regular price €6.00
Regular price Sale price €6.00
Divider Notebook with Ruler

Divider Notebook with Ruler

Regular price €12.00
Regular price Sale price €12.00
Undated Weekly Planner

Undated Weekly Planner

Regular price €15.00
Regular price Sale price €15.00
Planner Stickers

Planner Stickers

Regular price €6.00
Regular price Sale price €6.00
Magnetic Weekly Desk Planner

Magnetic Weekly Desk Planner

Regular price €20.00
Regular price Sale price €20.00
Kidoki Can of Worms

Kidoki Can of Worms

Regular price €10.00
Regular price Sale price €10.00
Notepad with Sticky Notes Set and Pen

Notepad with Sticky Notes Set and Pen

Regular price €18.00
Regular price Sale price €18.00
Magnetic Dry Erase Weekly Memo Board

Magnetic Dry Erase Weekly Memo Board

Regular price €10.00
Regular price Sale price €10.00
Dizzy Monster Spinning Top
Assorted

Dizzy Monster Spinning Top

Regular price €5.00
Regular price Sale price €5.00
It's a Strike!Mini Mushroom Bowling

It's a Strike!Mini Mushroom Bowling

Regular price €15.00
Regular price Sale price €15.00
Make, Create & Play Stamp It! Set

Make, Create & Play Stamp It! Set

Regular price €22.50
Regular price Sale price €22.50
Stack a Bug Wooden Balance Game

Stack a Bug Wooden Balance Game

Regular price €25.00
Regular price Sale price €25.00
Magnetic Dry Erase List Memo Board

Magnetic Dry Erase List Memo Board

Regular price €10.00
Regular price Sale price €10.00
Topple Twist Dominoes

Topple Twist Dominoes

Regular price €16.00
Regular price Sale price €16.00
Animal Mix Up! Wooden Puzzle

Animal Mix Up! Wooden Puzzle

Regular price €20.00
Regular price Sale price €20.00
On The Go Matching Memory Game

On The Go Matching Memory Game

Regular price €10.00
Regular price Sale price €10.00
Inkerie Set of 3 Sticky Note Memo Pads

Inkerie Set of 3 Sticky Note Memo Pads

Regular price €10.00
Regular price Sale price €10.00
Inkerie Undated Daily Planner
Assorted

Inkerie Undated Daily Planner

Regular price €10.00
Regular price Sale price €10.00
Set of 4 Ballpoint Pens

Set of 4 Ballpoint Pens

Regular price €15.00
Regular price Sale price €15.00
Inkerie Pink Magnetic Memo Board

Inkerie Pink Magnetic Memo Board

Regular price €16.00
Regular price Sale price €16.00
INK21-P

INK21-P

Regular price €16.00
Regular price Sale price €16.00
Dominoes.
sale!

Dominoes.

Regular price €15.00
Regular price Sale price €15.00
3 in 1 Metal Paper Clips

3 in 1 Metal Paper Clips

Regular price €12.00
Regular price Sale price €12.00
Space Stories Storybook Flashlight

Space Stories Storybook Flashlight

Regular price €12.00
Regular price Sale price €12.00
On The Go Stationery Set

On The Go Stationery Set

Regular price €20.00
Regular price Sale price €20.00
3 in 1 Metal Ruler

3 in 1 Metal Ruler

Regular price €10.00
Regular price Sale price €10.00
Make,Paint&Play-3D Safari

Make,Paint&Play-3D Safari

Regular price €12.00
Regular price Sale price €12.00
Make,Stick&Play-At My House

Make,Stick&Play-At My House

Regular price €13.00
Regular price Sale price €13.00
On The Go 3 in 1 Tiddlywinks Game

On The Go 3 in 1 Tiddlywinks Game

Regular price €10.00
Regular price Sale price €10.00
DiceZee.
sale!

DiceZee.

Regular price €13.00
Regular price Sale price €13.00
London City in My Pocket

London City in My Pocket

Regular price €12.00
Regular price Sale price €12.00
NYC City in My Pocket

NYC City in My Pocket

Regular price €12.00
Regular price Sale price €12.00
Set Of 5 Sticky Notes

Set Of 5 Sticky Notes

Regular price €10.00
Regular price Sale price €10.00
Peek-A-Zoo Bingo Game

Peek-A-Zoo Bingo Game

Regular price €6.00
Regular price Sale price €6.00
Flexible Silicone Flying Discs
Assorted

Flexible Silicone Flying Discs

Regular price €8.00
Regular price Sale price €8.00
Playing Cards

Playing Cards

Regular price €8.00
Regular price Sale price €8.00
On the Go Bug Chase Game

On the Go Bug Chase Game

Regular price €10.00
Regular price Sale price €10.00
On the Go Socktopus Game

On the Go Socktopus Game

Regular price €15.00
Regular price Sale price €15.00
On the Go Spots Game

On the Go Spots Game

Regular price €10.00
Regular price Sale price €10.00
Make,Paint&Play-Animal Mask

Make,Paint&Play-Animal Mask

Regular price €12.00
Regular price Sale price €12.00
Kidoki Twist-A-Zoo

Kidoki Twist-A-Zoo

Regular price €8.00
Regular price Sale price €8.00